Making career Personal Statement Example | Topics and Well Written Essays - 2000 words

reservation c beer - Personal Statement ExampleThese entry-level positions are actually glorified secretarial undertakings wherein responsibilities include devising sure that ads last smoothly through the execution process. Accordingly, depending on the agency an account executive or an account coordinator may be given some competitive-analysis responsibility (see the occupancy post in this website http//jobs.guardian.co.uk/job/320526/press-media-account-executive-various-accounts-to-24k) Indeed, according to a book published by Wetfeet, Inc. on races in advertising and PR, the lower you are on the account management totem pole, the more its about execution. The higher you are, the more its about strategy. (p. 99)In analysing a job advertisement in fig. 1, it is easy to understand that nation entering account management must redeem strong social skills, since a well be leadd chunk of their job involves managing people. As one insider said, As you move up in account managemen t, one of your responsibilities becomes managing people below you. But even the lowest levels, youre managing people in other departments. They should be able to think like fashion entrepreneurs/designers and creatives since they have to deal with two camps. As Wetfeet, Inc., a leading PR firm emphasized, in terms of personality, creatives and clients are often diametrically opposed and the reveal direction you give the creatives, the better ads you get.With these facts on hand, I conclude that people with their sights come on advertising account management in the fashion industry should be organised and good at multitasking, because theyll be working on a variety of things simultaneously. In addition, account management candidates should have a good understanding of marketing and failing fashion merchandise, since the job is about helping clients sell their goods and selling the agency to others.TASK 2 It has been said that The Good Girl or The Good male child syndrome hardly ever lands an employee to top leadership post and even slows down professional growth and career progress in the advertising industry. Here an employee place more value on being in good terms, and therefore agreeable, with his superiors at the expense of searching for new and better ideas that will benefit his ships confederacy or the product that the company markets. In the advertising industry, where innovation is very important, the pathway to a better career trajectory is to adopt the contrarian position - the ad man who finds new path, ends up moving the company or a product ahead. I believe that bringing this unique perspective to work in the advertising field offers growth opportunities and expands possibilities for the company that I will work for as opposed to maintaining the stance quo or being docile in the fast-paced and cutthroat competition in the advertising world. oneness of my resource persons confirmed this line of thinking as she told her own success story. Ale xa Simons was an assistant account film director for a mid-size advertising agency. Their accounts, however, were impressive. Her team, for instance, services the PR and advertising needs of a perfume line. About a year ago, this client decided to decentralise their advertising in the managements belief that the advertising efforts are not delivering quantified returns. Alexas superior accepted the decision and devised strategies that worked around what the client wanted. However, after a month Alexa took the initiative of reviewing consumer seek and found that certain critical measures had declined sharply after the